communicating vision

The strategic vision for an organisation can often get lost in translation
between the senior management team and the people on the shop
floor

Company mission statements often appear as printed statements on office
notice boards that no-one ever reads. Strategic "Vision" means that it should
be something that people can see ! Corporate jargon and traditional "death
by bullet point" presentations can often further confuse the key message.

If the people who need to make it happen don't "get" the organisation's
strategic vision, it is no surprise that the end objective isn't met.

By representing an organisation's Strategic Vision in a visual way - perhaps
showing the past, the present and the future as a journey - everyone at
every level within the organisation can understand the direction the
organisation is headed and why. They can also understand their own role in
helping drive the organisation towards the end goal.

Click on the picture below to see an example of communicating the vision
for "Asset Care" at Coors Brewers.